Santa’s Wonderland
Graphics, all marketing assets and photography created and implemented by me.
Every year, we host one of England’s largest and most magical Santa’s Grottos, and this year, I had the incredible honour of bringing it to life through my artwork. From start to finish, every aspect of the creative process was conceptualised, designed, and implemented by me. This has been a monumental project requiring a high level of design expertise, and I’m thrilled to share the results with you.
The scope of the work is vast and varied, encompassing everything from physical to digital artwork. I created large-scale POS pieces like A1 posters, designed bus artwork to capture attention on the go, and crafted shop signage and directional signage to guide visitors through the magical experience. On the digital front, I developed captivating visuals for the website and social media, ensuring the event reaches a wide audience and drives ticket sales.
A particular highlight of this project was designing the official booklet for the Wonderland, a keepsake every child will receive, filled with illustrations and details to enhance their journey. Beyond that, I worked on unique design elements like chocolate wrapper artwork, train station branding, and bespoke shop signage for all the themed stores.
Every detail was carefully thought out to create an immersive experience, from the first promotional poster to the final piece of décor inside the grotto. This project represents a huge body of work, and I’m so proud of how it has come together to set the stage for a truly unforgettable event. Take a look below to explore the final poster and photo booklet for 2024.
